Self-initiated · Brand & Launch Campaign · 2026

BRAYO

Brown sauce meets mayonnaise. A brand built from a blank page to a bottle, a launch teaser and a complete campaign world.

BRAYO — launch campaign imagery. Look development with First Concepts.

Brief

Create a distinctive condiment brand with the identity, product design, packaging and campaign to stand up like the real thing.

Idea

Two icons. One bottle. Bring two familiar British favourites together, with an assured brown-and-cream identity and a dry sense of humour.

Role

Creative direction
Brand identity & packaging
Product design
AI film production
Edit, grade & social

02 / Digital experience

Explore BRAYO.

The identity extends into an interactive launch website. Explore the bottle, hear the music and follow the campaign.

Self-initiated brand and campaign by Jack Fisher / JYACK. Product concept in development; not currently available for retail purchase.