Jack Fisher
Creative direction, brand and campaign production for technology companies.
Seven years as the sole in-house creative for a deep-technology company, directing agencies and freelancers across brand, launch campaigns, film and exhibition.
Available for senior permanent roles and project work through JYACK · UK and remote.
Experience
2019–2026Senior Lead CreativeALL.SPACE, formerly Isotropic Systems
- Sole in-house creative for seven years, reporting to the Chief Commercial Officer.
- Took the agency-delivered ALL.SPACE identity live in 2022, then extended it as the company repositioned toward defence and government.
- Directed product launch campaigns for Hydra MAX and the S2000 terminal range: launch films, channel assets and trade-press imagery.
- Ran the social and content programme; LinkedIn grew to 25,000 followers.
- Designed exhibition stands, presentations, investor and board materials, website and product assets.
- Briefed and directed external agencies and freelancers on stands, product visualisation and campaigns.
- Produced film, animation, photography and print in-house.
- Hydra MAX launch film produced with generative tools in a fraction of a conventional timeline: happy to use any tool that speeds up the process when it is cost-effective, with the brief and the brand still in charge.
2011–presentCreative DirectorJYACK, independent creative studio
- Independent practice run alongside the in-house role; now takes senior creative direction, brand and film projects.
- Brand identity, campaigns, film and content for technology companies, brands and music.
- Every project directed personally, with specialist freelancers brought in where the brief needs them.
- Experiments with generative systems on studio projects, including the self-initiated AVES brand and its generative advert, developing workflows that improve and control how content is generated.
- Clients include SteamJet Space Systems (2019–2026) and Låpsley (2025).
Selected work
Hydra MAX launch campaignALL.SPACE: launch film, channel assets, trade-press pickup
Brand system for defenceALL.SPACE: brand stewardship and extension across web, exhibition, investor and product assets
Social and content programmeALL.SPACE and Isotropic Systems: LinkedIn to 25,000 followers
Brand identitySteamJet Space Systems
‘Better’ release campaignLåpsley: art direction, lyric video, campaign photography
Broadcast commissionChannel 4 Random Acts: short film written and directed, funded by Arts Council England
Capabilities
- Creative direction
- Brand identity and brand systems
- Campaign and launch content
- Film, motion and animation
- Photography, including certified drone
- Digital asset production: web, presentations, exhibition, investor and board materials
- AI-assisted production: generative image and video where it is cost-effective, with workflows that control the output
- Briefing and directing agencies and freelancers
Education
2011–2014BA Fine Art, First ClassLeeds Arts University
Certifications
- CAA A2 CofC and GVC remote pilot, 2022
- Certified Digital Marketing Specialist, Social Media Marketing, DMI, 2020
Recognition
- Launch Ambassador Award, runner-up: SES O3b mPOWER, Isotropic Systems, 2022
- Press: Hydra MAX launch covered by Via Satellite and The Defense Post, 2025
- Commission: Channel 4 Random Acts, funded by Arts Council England, 2016
- Commission: KunstFestSpiele Herrenhausen, festival poster and cover image, Hannover, 2016
- Commission: DyE, Cocktail Citron album artwork, Tigersushi, 2014
- Earlier practice shown internationally, 2013 to 2017.
- Press and commissions with links at jyack.com/in-the-wild.
Reference
“Jack combines an exceptional work ethic with a genuine talent for creative thinking and execution. Time and again, he has delivered work of the highest quality, often under demanding timelines and challenging circumstances, without ever compromising on standards.”
Charles Hannaford, Chief Commercial Officer, ALL.SPACE
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