ALL.SPACE  ·  Product launch campaign  ·  2025

Hydra MAX

Launch campaign for ALL.SPACE's flagship multi-orbit satellite terminal: launch film, LinkedIn rollout, web and exhibition assets, and trade-press pickup.

Brief

Launch ALL.SPACE's flagship terminal to defence and government buyers, satellite operators and investors, with one product story that works on LinkedIn, on the website, on the stand and in the trade press.

Idea

Build the campaign around the proposition that the future won't rely on a single network, connecting Hydra MAX's multi-orbit capability to a confident visual identity, a cinematic launch film and a set of assets cut for each channel.

Role

Creative direction
Campaign and channel assets
Launch film: generative sequences, edit
Press and web imagery

Result

Covered by Via Satellite and The Defense Post following launch.

Launch film  ·  39 sec  ·  plays muted

Frames from the film  ·  title card, multi-orbit schematic, terminal study

Multi-orbit system diagram  ·  Hydra family: MAX 2, Hydra 4, Hydra 2

In the press

Coverage following the launch, from Via Satellite and The Defense Post.

Also from ALL.SPACE

Company overview film, produced in-house over the same period.

My role

Creative direction
Campaign asset system for LinkedIn, web and exhibition
Launch film: generative sequences and edit, produced in-house in a fraction of a conventional production timeline

Credits

Produced in-house at ALL.SPACE
Senior Lead Creative, 2019 to 2026
Imagery © ALL.SPACE